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Each country assimilated Art Deco in a different way, adapting it to suit its own historic traditions in terms of design, materials and techniques. In Britain, Art Deco developed in ways that reflected the country's imperial status and the national love of architectural detail. In London, in particular, Art Deco quickly became the style of choice for succession of landmark buildings: from elegant Savoy Hotel, through ornate West End theatres, to imposing temples of commerce such as the Daily Express building in Fleet Street or the Hoover factory on the new Great West Road. Remarkably, many of the country's Art Deco buildings still survive - their once grime-covered fa ades now mostly scrubbed clean, beautifully displaying their many sculptural features, all captured here and celebrated by the camera of Arnold Schwartzman. Contents include: Corporate Buildings; Department Stores & Shops; Hotels; Cinemas, Theatres & Sport; London Transport; Institutional and Civic Buildings; Residential Building
Spotlight customer reviews:
Customer Rating: Summary: variety of art deco in London in illustrated art book Comment: Art deco buildings and details of them are categorized into chapters on department stores and shops, hotels, London transport facilities, civic buildings, residential buildings, and factories. There's also chapters on memorials and the decorative items of lamps, clocks, and signage. The book is mostly one of about 200 color photographs of all these subjects put together by an award-winning filmmaker from London. Schwartzman has a long familiarity with this dominant style of the 1920s and '30s from being introduced to it in walks around London with his parents when he was a young child. Art deco became an international style in the decades between the 20th-century's two world wars after being featured at a Paris exhibition in 1925. The many photographs display London's application of this style in varied ways from building design, their features, and public art down to clocks and napkin rings. Informative captions not only identify the numerous attractive London art deco objects shown, but also relate points of interest about them.
Customer Rating: Summary: Deco trove Comment: The best of London Deco captured by Arnold Schwartzman and in the same style as his previous excellent Deco LAndmarks: Art Deco Gems of Los Angeles. Both books work well because he took all the photos and so there is a consistency of color and composition. I thought one of the strengths of the LA book was the many photos of architectural detail work, whether inside a building or out and the same applies to this London edition.
All types of Deco buildings are covered though very little of residential buildings, apartment blocks in the city and individual houses in the suburbs, a good selection of these in the capital can be found in The Modern House Today. London Transport rightly gets a good showing with twenty photos and cinemas have a fine selection of detail that I bet passers-by never notice. One of the great Deco buildings in Britain is the Hoover Factory on the western outskirts, opened between 1932 and 1937 and now a supermarket, though the owners Tesco thankfully took the trouble to preserve all the original features. The amazing entrance suggests it might be the headquarters of Aztec Airways.
Overall a handsomely produced book and a lovely tribute to London Deco.
***FOR A LOOK INSIDE click 'customer images' under the cover.