Spa Business Strategies: A Plan for Success

Average Customer Rating: List Price: $69.95 Asia Trips Trips Price: $46.04 Your Savings: $ 23.91 ( 34% ) Subject To Change Without Notice Availability: Usually ships in 24 hours Manufacturer: Milady
Binding: Paperback Dewey Decimal Number: 613.122068 EAN: 9781401881641 ISBN: 1401881645 Label: Milady Manufacturer: Milady Number Of Items: 1 Number Of Pages: 416 Publication Date: 2005-11-29 Publisher: Milady Studio: Milady
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Editorial Reviews: Spa Business Strategies: A Plan for Success is a unique, must-have resource for any professional who wants to learn more about the business and marketing strategies vital to owning and operating a day spa. This book takes a thoughtful and interactive approach to the subject matter, and the easy-to-read language and user-friendly format provide the spa owner, manager, or potential spa owner with an opportunity to tackle some of the more important tasks necessary to develop successful business practices. Important business concepts such as marketing, financing, utilizing technology, promoting sales, improving communication, and developing excellent customer service skills are discussed, among others. The author uses thought-provoking questionnaires, targeted worksheets, and practical examples to illustrate key concepts. The text is also focused on encouraging the day spa owner or manager to develop critical thinking skills that will promote solid business practices and sustain the continued growth of the day spa industry over time.
Spotlight customer reviews: Customer Rating: Summary: Good reference material Comment: I am teaching a college-level course in resort/spa management and have little "hands-on" experience in spa management. This book has helped with basic spa operation information and is targeted at the potential spa owner/manager with good specific details. A little "pricey" but a good resource for the spa business. Customer Rating: Summary: Strategies for success Comment: This is the perfect book for those entering the spa business and for those who would like to take their spa to the next level. The author points out pseveral pitfalls and instructs the reader how to avoid them, illustrates the importance of a business plan and offers helpful hints for success. In addition, there is well researched guidance on marketing. I would rate this book a must-have for budding spa owner and seasoned spa owners. Andre Customer Rating: Summary: spa business strategies- critique Comment: Great book, simple straight forward language and format. One improvement would be an excel format for recommended equipment and suggestions on vendors for these products. Overall I was very satisfied. Customer Rating: Summary: At last a book that gets the nuts and bolts of the Spa business Comment: Janet D'Angelo has done a great work to simplify the real nuts and bolts of what a Spa Business entails. Has saved me an enourmous amount of money and time. Customer Rating: Summary: Most Comprehensive Guide... Comment: What didn't Ms. D'Angelo cover? I can't think of anything! A mass of valuable information for anyone considering the Spa business. This book will be an invaluable guide for my business for a long time. It has done the work and the research for me. With the most up to date information for todays marketplace. A comprehensive outline for bringing a vision to reality and beyond. I feel so much more confident now in where to start and how to market and promote my business and how to keep it fresh and viable into the future. I'm so grateful for this book. More Reviews