The book's author, an American, has lived in Japan for 50 years. It's clear that he knows the language and the culture. Moreover, he also has kept in touch with the States, and still has the ability to communicate with an American audience. As I said, the book is small. It's only half the physical dimensions of an ordinary book. It is about 170 pages in length. There are 64 chapters, so each chapter is only 2-3 pages long. Each chapter is like a short essay on some minute but nonetheless important detail about Japanese business culture, or advice on how to successfully interface with it. Some of the chapter titles are : The Role of the Greeting Ritual, The Name Card System, How to Recognize "No," The Importance of Going to Japan, Making the First Contact, Seeing Behind the Facade, The Importance of Following up, How to Use Interpreters, Dealing at the Negotiating Table, More Mistakes Foreigners Make, and Mastering the Art of Business at Night. Each of these short chapters is very well written.

The author has obviously advised many foreign companies on how to approach the Japanese and how to get past all the suspicion and barriers that prevent the Japanese from establishing a formal relationship with a foreign firm. His descriptions of how the Japanese protocol functions, how the Japanese company functions, the importance of etiquette, the all-important socializing between potential business partners, the Japanese sense of caution, their fixation on outward appearance, their "group think" mentality, their concern that everything be right and that everyone be comfortable with any new venture before it can begin, and even his description of how Buddhism affects the Japanese business mentality, singularly and in toto indicate that the author really knows what he is talking about.

I've lived a year or more in four different countries, and written about the culture of three of them. It's hard to write about a culture in a way that does not sound like criticism or like proselytizing. Yet, Boye De Mente manages to do so. The reader becomes far more sophisticated in a couple of hours than (s)he was before picking up the book. I was so impressed that after reading this book, I ordered another by the same author. I'll definitely read this book again before my next business trip to Japan.

The book's author, an American, has lived in Japan for 50 years. It's clear that he knows the language and the culture. Moreover, he also has kept in touch with the States, and still has the ability to communicate with an American audience. As I said, the book is small. It's only half the physical dimensions of an ordinary book. It is about 170 pages in length. There are 64 chapters, so each chapter is only 2-3 pages long. Each chapter is like a short essay on some minute but nonetheless important detail about Japanese business culture, or advice on how to successfully interface with it. Some of the chapter titles are : The Role of the Greeting Ritual, The Name Card System, How to Recognize "No," The Importance of Going to Japan, Making the First Contact, Seeing Behind the Facade, The Importance of Following up, How to Use Interpreters, Dealing at the Negotiating Table, More Mistakes Foreigners Make, and Mastering the Art of Business at Night. Each of these short chapters is very well written.

The author has obviously advised many foreign companies on how to approach the Japanese and how to get past all the suspicion and barriers that prevent the Japanese from establishing a formal relationship with a foreign firm. His descriptions of how the Japanese protocol functions, how the Japanese company functions, the importance of etiquette, the all-important socializing between potential business partners, the Japanese sense of caution, their fixation on outward appearance, their "group think" mentality, their concern that everything be right and that everyone be comfortable with any new venture before it can begin, and even his description of how Buddhism affects the Japanese business mentality, singularly and in toto indicate that the author really knows what he is talking about.

I've lived a year or more in four different countries, and written about the culture of three of them. It's hard to write about a culture in a way that does not sound like criticism or like proselytizing. Yet, Boye De Mente manages to do so. The reader becomes far more sophisticated in a couple of hours than (s)he was before picking up the book. I was so impressed that after reading this book, I ordered another by the same author. I'll definitely read this book again before my next business trip to Japan.