Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists

Average Customer Rating: List Price: $43.95 Asia Trips Trips Price: $39.55 Your Savings: $ 4.40 ( 10% ) Subject To Change Without Notice Availability: Usually ships in 24 hours Manufacturer: Butterworth-Heinemann
Binding: Paperback Dewey Decimal Number: 659.2930776 EAN: 9780750679459 ISBN: 075067945X Label: Butterworth-Heinemann Manufacturer: Butterworth-Heinemann Number Of Items: 1 Number Of Pages: 328 Publication Date: 2006-03-27 Publisher: Butterworth-Heinemann Studio: Butterworth-Heinemann
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Editorial Reviews: Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets
Spotlight customer reviews: Customer Rating: Summary: Basic Intro Level Book Comment: This is a good book if you are new to the industry, either as a student or as practitioner. The book covers nearly all relevant subjects. Herein lies the problem. Everything is covered, but there is no real focus or depth.If you need more than the basics, you will have to look elsewhere. To summarize, if you need a toolkit or a how to do guide, this book is not it. If you need a basic intro level book, then the book will do. Jim Kayalar is a certified management consultant, and has consulted internationally for destination marketing companies, resorts and hotels. His corporate web site can be found at http://www.biztuneup.biz More Reviews