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This is a collection of 45 Tokyo street fashion portraits from Japan's premier fanzine. "Fruits" was established in 1994, by photographer Shoich Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. The magazine has since grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18 years and the clothes they wear are a mixture of high fashion - Vivienne Westwood is a keen favourite - and home-made ensembles which, when combined, create a novel, if not hysterical, effect. This collection of postcards represents a documentation of the changing face of street fashion throughout the 1990s.
Spotlight customer reviews:
Customer Rating: Summary: My fashion bible Comment: I got this book after seeing the live exhibition of the same name in Sydney years ago and I just adored it!
Even if you don't like the particular styles shown in the book, it is just such a different and creative take on fashion!
I find the styles inspirational, happy and fun!
It is also interesting to see how the styles have morphed from different eras in history and from certain sub-cultures both native and foreign to Japan.
After seeing this book, studying it and just absorbing it madly, I developed a hankering for all things lolita, and have been wearing the fasahion on and off for about 3 years now. Customer Rating: Summary: I won't be wearing any of these fashions anytime soon Comment: I used to see this book all the time at the nearby music store, and one day I received it as a gift. I'm not going to suggest that everyone should dress like the people in this book, but I will say that I loved how they were able to put together something different and interesting, completely unlike what I've seen here in the U.S. Even the most outrageous outfits I've seen at clubs in LA can't hold a candle to what's in this book. Very creative stuff here. Customer Rating: Summary: Fruits Comment: This is an interesting book. The author/photographer documents street fashion in the Harajuku district of Japan. Each page is a photo of an individual and a brief description of their outfit. If you are into this style of fashion, this is a book worth owning. The only short-coming is that the descriptions are printed in colored ink and sometimes get lost in the background color of the photographs. Customer Rating: Summary: We might be Fruits too. Comment: My high school art class, Costume Design, LOVE this book. It's fun to see teenagers in another culture taking western fashion and personalizing it. Every time I pick up the book I see something new. We've only had the book a couple of weeks and it is already dog-eared. Customer Rating: Summary: Nice! Comment: Great book, made my girlfriend quite happy. She is very into Japanese street fashion and this book just captivated her, she looked through it about 20 times the day i gave it to her.